Today we will be looking at logos. You will be required to design a logo using black, and white paper. The logo must be finished by next week as we will be digitizing the images for use in conjunction with the header image of your blogs.

You will then be introduced to the Elements and Principles of Design. It is important to know this as you will be quized on it in week 6.

General Goal(s): Students will design a simple logo utilizing the elements and principles of design. We will begin to study The Elements and Principles of Design.

Specific Objectives: Understand how the principles and elements of design correspond to good design.

Required Materials: Black and white paper. Exacto Knives. (I will provide this)

Step-By-Step Procedures: Students will draw up 5 differents sketches for a logo. They will then cut this design out of paper.

Assessment Based On Objectives: Assesment will be based upon how well the student utilizes simple shapes, and lines in their logo.

Possible Connections To Other Subjects:  This class will work in conjunction with Ryan Cole’s Introduction to Design Applications

Line

• Vary the thickness of the lines.

• Make lines of dots, dashes, or combinations.

• Look at the patterns that a series of lines make.

• Use lines to direct eye flow.

• Use lines to form barriers.

• Use lines to indicate connections.

• Use lines to show movement.

Shape

Everything has a shape but the basic shapes of circles, squares, and triangles can be very effective in logo design, in part because of their simplicity. These shapes have certain sub-conscious meanings as well.

• The circle is protective or infinite.

• The square denotes stability, equality, and honesty.

• The triangle suggests tension or conflict or action.

Combine Lines and Shapes in Logo Design

Simple combinations of line and shape can create effective logos.

Use Symbols which convey the meaning of the product/service

Think of what symbols can correctly describe what you are making the logo for. Do you want a grizzly bear, or a panda bear. A hand, or mouth. Or do you not want to incorporate any symbolism into your logo? If so, why?

Assignment

For this assignment you will be creating a simple logo using simple shapes and lines. You will be given three “colors” (actually value gradations) Black, White, and Grey on Paper. From these pieces of paper you will cut out lines and shapes in order to design your logo.

First Step: Knowing the genre for which you are designing the logo.

Before you do anything you will need to answer these 5 questions.

1. Name of your blog:
2. 2. Slogan
   
3. 3. Any specific color schemes in mind?:
4. 4. What are you trying to convey through the logo?:
5. 5. Any other specifics:

Now that you’ve got a basic idea of what you are creating a logo for it’s time to start sketching ideas. Using the storyboards provided make a minimum of 5 sketches using simple shapes and lines. Keep the sketches loose and don’t worry about perfecting everything. These are just ideas. From these 5 sketches you will choose one which you think is the strongest and begin cutting your design in paper.

Finalizing your logo in cut paper. Using your sketch as an example you will cut the different colored paper to create your logo. Remember that you’ve got three different colors (values) to work with. Black, Grey, and White. Don’t forget that the white space is also an important element as to how the logo will function. Once your logo is finished you will scan it for use in conjunction with your header image.

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